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Web Survey Bibliography

Title Old, new make up today's surveys.
Author James, D.
Source Marketing News, 34, 13, pp. 4-8
Year 2000
Database EBSCOhost
Access date 29.01.2013
Abstract

The article discusses the ongoing debate over the Internet-based polling results conducted by InterSurvey, a Menlo Park, California-based marketing research firm. The company uses a random digit phone dialing to look for participants for its panel. The InterSurvey then equips all the panel members with Internet hardware and connectivity at no charge so that they can respond to several Web-based surveys. The author explains how the firm deals with the issue of narrowband bottlenecks. The author underscores the difference of the business with other companies with related operations.

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Year of publication2000
Bibliographic typeJournal article
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Web survey bibliography - 2000 (46)